There is always talk about how big brands are getting so much exposure in the search engines, especially Google. On some web searches, almost the entire top ten results could be big brands. This can be frustrating to the small business owner but there are definitely ways around this.
For years there have been signals that Google has used to determine big brands. The search engines especially Google has gotten much better at the factors that determine a quality brand over the years. Back in 2005 one of the easier signals was creating a large website. There seemed to be a good amount of credit given for having a website with thousands of pages. Some people in the industry referred to this as the Amazon Affect.
Today there are quality signals that are very hard to replicate like how often a brand name is Googled or the quality of social media mentions. Well, both can be replicated and there are services out there for the later one but there are easier ways to get similar authority that many companies and SEO’s overlook.
Too many companies are focused on only ranking for a few pages. These are the webmasters and companies that get left behind. These are the clients SEO Companies hate to work with. The clients that we simply refuse to work with. Search engine optimization is not a half step process. Often times it means building links at the cost of content creation, sponsored events, or free tools for the sole purpose of getting inbound links that will probably not convert a single sale for you. What they do bring is a signal of trust in the search engines.
The more links you have to the inner pages of your website the easier it is to rank for, well, everything. Over the years I have had the pleasure to work with all kinds of different websites. Websites that have thousands of natural links to a wide variety of pages and some with thousands of links to just the homepage.
Any website with a good amount of natural inner page links responds much easier to both on-page SEO and off-page SEO. The true litmus test is when you create a new page on an authority domain and it instantly gets search engine traffic. The inner page link votes help tell the search engines this website is legit.
My first goal is to create an authoritative domain for your business. This is done by first identifying numerous pages on a website that we can market. The process usually includes small on-page tweaks to help facilitate getting more inbound links. Once this is done the link building begins. SEO’s want long-term clients and SEO’s want long-term rankings. This is the best way to approach any link building plan for both parties.
Once you have enough links to enough pages you will start to see it gets easier and easier to rank for your keywords and this is the single most important ranking factor.
