I remember creating my first website in 2003. It was an ecommerce website and I was so proud of it. I had worked on it for three months. It was a lot of work getting every picture correct and product description in place. After the launch of the website, I became frustrated. I was wondering why I wasn’t getting visitors. Then I was told I need to do some SEO link building and if I didn’t want to do it myself to hire a company that offers an outsourced link building service.
At the time I put most of my budget into the web design, programming, and merchandise. I was forced to learn SEO to make my investment work. Back then on-page had a little to do with SEO but mostly it was about links. Links are what makes the web go around and still does.
Social media is not the magic bullet and the truth is no matter how good you are at content marketing you still need a few links that target the juicy keywords that will bring you traffic. Sometimes you may get these juicy keyword links naturally but often than not, you don’t. Finding a company to handle your contextual link building can take your company to the next level.
There are plenty of ethical link building services including one we offer right here at McKremie. Here are some tips you need to look for when hiring a professional link building company.
1) Honesty
You need to know up front how they are going to get you links and even show examples of the type of links you will get.
2) Communication
Are they answering your emails and phone calls in a timely manner? Communication is a vital aspect of working with any company.
3) Writing Skills
The link builders will be representing your company. Do they write good articles? Considering most ethical link builders write articles this is something you need to consider.
4) Quality of Links
This is a big issue. Anyone can go out and find 15 websites a month to get links from. What makes a good company stand out from a poor one is the type of links one gets. Make sure your links are coming from a quality website because in this day and age bad links can hurt you.
In conclusion social media marketing and content marketing a great way to increase your website traffic. They will also increase your search engine rankings but if you really want to take your business to the next level you need to find a link building service that will fill in the gaps.
