I Help Contractors Dominate AI Overviews & Local Search.
I'm Stuart McHenry. For 20+ years I've helped plumbers, HVAC, roofers, electricians, and pest control companies rank #1 on Google, and now get cited by ChatGPT, Gemini, and Perplexity. No fluff. Just calls, leads, and revenue.
Trusted by home service brands across the U.S.
Services
SEO, AEO Services, and Everything That Books Jobs.
No web design retainers. No PPC fluff. Just a focused practice built around getting home service companies found — by both Google and the new AI engines.
Local SEO
Dominate the map pack and organic results in every service area you cover. Built for multi-city contractors.
Answer Engine Optimization (AEO)
Get cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews when homeowners ask for a pro.
Google Business Profile
Optimization, review strategy, and posting that turns your GBP into your #1 lead source.
Technical SEO
Site speed, schema, indexation, and crawl fixes — the foundation Google rewards.
Content & Service Pages
Service + city pages written to rank, convert, and answer the questions your customers actually ask.
Link Building
Local citations, digital PR, and trade authority links that move rankings — never spam.
Local SEO, Explained
What is Local SEO, really?
Here's the thing. When a homeowner in your town types "plumber near me" or "AC repair" into Google, you've got about 3 seconds to show up. Local SEO is the work that gets you in front of those people, right when they need you, in the towns you actually service.
It's not generic SEO. It's a totally different game built around maps, reviews, service areas, and the way real homeowners search. Most folks calling you aren't shopping around. They've got a leak, a broken furnace, or a wasp nest, and they want help today.
The Map Pack
Those top 3 results with the map. That's where most calls come from, and it's where I focus first.
Service + City Pages
Real pages for every service in every town you cover, written for people, not just Google.
Google Business Profile
Reviews, photos, categories, posts, and the little details that push you above the competition.
Citations & Authority
Getting your name, address, and phone consistent across the web so Google trusts you.
Structured Content
Clear answers, schema markup, and formatting that AI engines can pull from without guessing.
Topical Authority
Covering your trade in depth so AI sees you as the trusted source, not just another contractor site.
Citations Across the Web
Mentions on the sites and directories AI engines actually read when they build an answer.
Conversational Optimization
Writing for the way people ask AI questions, which is very different from how they type into Google.
AEO, Explained
What is AEO, and why should you care?
AEO stands for Answer Engine Optimization. It's the new layer of search built around AI tools like ChatGPT, Google's AI Overviews, Gemini, and Perplexity. More and more homeowners are skipping Google's blue links and asking AI to recommend a contractor directly.
Think of it this way. A homeowner asks ChatGPT, "Who's a good roofer near Dallas?" If your business isn't structured for AI to find and trust, you won't show up in that answer. AEO is how we make sure you do, alongside the SEO work that still drives Google traffic.
About Me
Two decades. One industry. Real results.
I started doing SEO in the early 2000s — building websites, running PPC, and learning every algorithm shift the hard way. Today I bring all of that experience to one place: helping home service contractors win local search.
- 20+ years executing SEO campaigns — long before AI search existed
- Background spans SEO, web design, and PPC, so every recommendation considers the full funnel
- Hundreds of home service contractors helped, from single-truck operators to multi-location brands
- Hands-on operator — you work directly with me, never an offshored junior
- Specialist by choice: home services only, so I know what actually moves the needle in your industry
Industries
Built for the trades
That means I live and breathe the exact search patterns of homeowners in crisis. From "emergency roof repair near me after storm" and "24 hour plumber for burst pipe" to "best HVAC replacement cost" and "roofing companies near me with good reviews."
I deeply understand seasonality, service area targeting, high-intent emergency keywords, Google Business Profile optimization for roofers and plumbers, and the urgent buying behavior of homeowners who need help right now. Whether it is roofing SEO for Google Business Profile, emergency plumbing SEO, HVAC local SEO, or AEO strategies that get you cited in AI Overviews, I know what actually works in the trades.
Plumbers
HVAC
Roofers
Electricians
Pest Control
Garage Door
Landscaping
Painters
Cleaning
Restoration
Pool Service
Tree Service
Process
A simple path to more booked jobs
Audit & Strategy
Deep dive into your site, GBP, competitors, and service areas. You get a clear roadmap.
Foundation Fixes
Technical SEO, schema, GBP, and on-page work that unlocks immediate ranking gains.
Content & Authority
Service + city pages, AEO content, and ethical link building to win the long tail and AI citations.
Track & Scale
Transparent reporting on rankings, calls, and booked jobs. We double down on what works.
Ready to own your local search?
Book a free 30-minute strategy call. I'll audit your site live and show you exactly where the opportunity is — no obligation.
Book A Strategy Call