About Me
Hi, I'm Stuart. I help contractors win at Local SEO and AI Search.
For over 20 years, I've helped business owners turn search into a real growth channel. More traffic, better rankings, and the kind of phone calls that actually become booked jobs. That's what I care about, and it's what I've been doing every day for two decades.
My Story
From a medical supply company in 2003 to home service SEO today
I got my start in 2003, running SEO for a medical supply company. I landed multiple first-page rankings on Google and Yahoo for the big-money keywords in that space, and the company's online presence took off. That foundation ended up driving real business value. The company attracted several buyout offers and was eventually sold, and a big chunk of that outcome traced back to the digital marketing engine I'd built.
In 2004, I launched my own SEO company out of Palm Springs, California. Word-of-mouth did the heavy lifting, and within months I was working with clients all over the United States plus a handful in the United Kingdom.
In 2006, that practice grew into McKremie.com, a full-service digital marketing company I founded and ran for over a decade. McKremie covered the whole stack: local and national SEO, web design and development, hosting, PPC, and reputation management. We worked with hundreds of clients across home services, medical, legal, e-commerce, and small business, and built a reputation for ranking sites in tough markets and keeping them there through every algorithm shake-up Google threw at us.
In 2019, I rebranded. I wanted to focus on what I'm best at and work directly with the business owners I help, so I started operating under my own name. Today I specialize in local SEO, web design, and reputation management for home service brands, and the work is hands-on. You hire me, you get me.
These days I spend most of my time helping trades like plumbers, roofers, electricians, and contractors win their local markets. That means conversion-focused websites, local SEO that actually ranks in the map pack, AEO work so ChatGPT and Google's AI Overviews cite you, and unwinding the occasional Google Business Profile suspension or verification headache.
How I Help
What I actually do day to day
Local SEO
City pages, neighborhood pages, Google Business Profile work, and the kind of on-page detail that wins the three-pack in competitive trade markets.
Web Design
Sites built to rank and to convert. Fast, clean, and structured so search engines and humans both find what they're looking for in seconds.
Reputation & GBP
Review strategy, suspension recovery, and verification fixes. The unglamorous stuff that decides whether you even show up on Google in the first place.
Published SEO Writing
I've written for Search Engine Journal, Moz, Raven Tools, and my own blog. Writing about the work keeps the work sharp.
Why It Matters
My goal is simple
Empower business owners with the strategy and tools they need to actually win their local market. No agency hand-offs, no junior account managers running your project, no monthly reports that bury the fact nothing moved. Just real SEO and web work from someone who's been doing it for over 20 years. Stuart McHenry Consulting is built around that one promise.
If that sounds like what you've been looking for, let's talk.
Let's take your business to the next level
Send me a note about your business, the markets you want to own, and where you're stuck. I'll reply personally.