Housecall Pro WebsitesversusStuart McHenry Websites
The Housecall Pro Website Builder is a field service platform bolted onto a website. Pricing isn't published, it's stapled to a $59 to $329 a month software subscription, and it's built to feed their booking widget, not to rank on Google. I'm a website designer for the trades — plumbing web design, HVAC web design, roofing web design, electrician web design — and this is what you get for $79 a month when you hire me directly.
- Custom designed
- SEO on every page
- Hosting included
- Content updates included
- Built for the trades
- Buyout option
Flat price
$79/mo
Option A
Housecall Pro Website
Website add-on bolted onto a required software subscription. Sales-call pricing.
Website add-on
Not publicly listed
Structured as 1-page, 5-page, or 15-page tiers. Requires a sales call.
Required core software
- Basic (1 user)$59 to $79/mo
- Essentials (up to 5 users)$149 to $189/mo
- MAX (up to 8 users)$299 to $329/mo
All-in monthly
$59 to $329+ + website add-on
Option B
Stuart McHenry $79 Site
Custom home service website. On-page SEO and CRO dialed in. No software lock-in.
Everything, monthly
$79/mo
Flat. No tiers. No required software subscription on top.
Included pages
- Homepage
- About
- Contact
- Privacy
- Accessibility
- Up to 12 service pages
- Up to 10 location pages
Comparable build value
$2,000 to $3,500 a few years ago as a one-time build
The short version
Housecall Pro sells software with a website bolted on. I sell a website.
Housecall Pro is genuinely good field service software. Scheduling, dispatch, invoicing, payments, all of that is their bread and butter. The website they offer is a feature meant to feed their booking widget. It exists so their platform has an obvious front door, not because it's the sharpest SEO tool on the market.
A few practical problems come with that. Their website pricing is quote-only, so you can't compare and shop. You can't buy the website without also paying for the core software, which stacks $59 to $329 a month on top before the website line item shows up. The site itself lives inside their platform, so if you ever leave, the website goes with them.
What I'm doing is different. It's a real custom home service website with on-page SEO built into every page, tuned for how contractors actually get found. Homepage, about, contact, privacy, accessibility, up to 12 service pages, and up to 10 location pages. All in for $79 a month. No software subscription required. No sales call to find out the price. To keep the price this low the site stays on my end while you're on the monthly plan, but if you ever want it outright there's a buyout option. Just contact me and we'll work out a fair one-time number. If you already use Housecall Pro for scheduling, keep it and we embed the booking widget. Best of both worlds.
Real home service sites.Not template screenshots.
A quick look at a few sites I've shipped for owners across the trades. Every one of them was built for the same $79/mo model, with SEO baked in from the first line of code. No two look alike, because no two trades sell the same way.
Locksmith · Plumbing · Restoration · Handyman. All shipped on the same flat-price plan.
Fast, SSL, backups, uptime — no separate bill.
Hours, staff, pricing, promos — email me and it's done.
Every site above is on the exact deal you'd be on.
The line-by-line
Feature by feature, dollar by dollar.
Thirteen rows. Same product category. Very different math.
Housecall Pro
Stuart McHenry
$79/mo flat
Advertised monthly price
Advertised monthly price
Housecall Pro
Quote only
Not published. 1, 5, and 15-page tiers behind a sales call.
Stuart McHenry
$79 flat
Right on the page. No sales call to see the number.
Required core subscription
Required core subscription
Housecall Pro
$59 to $329/mo
Basic $59, Essentials $149, or MAX $299 to $329.
Stuart McHenry
None
The $79 is the whole thing.
Realistic all-in monthly cost
Realistic all-in monthly cost
Housecall Pro
$59 to $329+ plus add-on
Software subscription, then the unpublished website line item on top.
Stuart McHenry
$79. That's it.
One line item. No stacking.
Homepage
Homepage
Housecall Pro
Included
Included in every tier.
Stuart McHenry
Custom designed
Included and built to your brand.
Service pages
Service pages
Housecall Pro
Limited by tier
The 1-page and 5-page plans cap you fast.
Stuart McHenry
Up to 12 pages
Dedicated service pages included. Need more? Add extras for a small one-time fee.
Location / city pages
Location / city pages
Housecall Pro
Not standard
Usually one main page. No neighboring-city ranking.
Stuart McHenry
Up to 10 pages
This is how you rank in neighboring cities.
About, Contact, Privacy, Accessibility
About, Contact, Privacy, Accessibility
Housecall Pro
Depends on tier
The 1-page package rolls it all into one long scroll.
Stuart McHenry
All included
Real, standalone pages.
On-page SEO
On-page SEO
Housecall Pro
Generic templates
Pages exist, but the on-page SEO is one-size-fits-all.
Stuart McHenry
Dialed in per page
Every page targets a keyword and city. That's the whole point.
Conversion rate optimization
Conversion rate optimization
Housecall Pro
Template CRO
Booking widget is the main play. Layout follows a template.
Stuart McHenry
Baked in
Trust signals, phone prominence, sticky CTA, low-friction forms.
Online booking
Online booking
Housecall Pro
Native
Wired directly to their scheduling and dispatch.
Stuart McHenry
Any booking tool
We embed whatever you use, Housecall Pro included.
What happens if you cancel
What happens if you cancel
Housecall Pro
You lose it
The site lives inside their platform.
Stuart McHenry
Buyout option
Own it any time with a one-time buyout. Contact me for pricing.
Design revisions
Design revisions
Housecall Pro
Template-limited
Real design freedom is limited.
Stuart McHenry
Up to 3 rounds
On the homepage design. Once approved, we build fast.
Hosting
Hosting
Housecall Pro
Included in stack
Bundled inside the platform, tied to the software subscription.
Stuart McHenry
Included in $79
Fast hosting, SSL, backups, uptime monitoring. Nothing extra to buy.
Content updates (hours, staff, pricing)
Content updates (hours, staff, pricing)
Housecall Pro
You DIY it
Log into their builder and edit it yourself, or open a support ticket.
Stuart McHenry
I make the edits
Email me the change. Hours, staff photos, new services, price tweaks — included in $79.
Comparable one-time build value
Comparable one-time build value
Housecall Pro
N/A
It's a subscription bolt-on.
Stuart McHenry
$2,000 to $3,500
The kind of build I used to sell up front, a few years back.
Same page count. Real SEO. No software rental.
Show me the receipt
What actually hits your credit card
Two invoices, same category, wildly different bottom line.
Invoice
Housecall Pro
Monthly · Recurring
- Essentials software$149.00
- Website add-on (5-page)$??.??
- Marketing add-on$??.??
- Payments fees (per txn)variable
- Sales-team upsell of the month$??.??
Total
$149+++
* Real number requires a discovery call.
Invoice
Stuart McHenry
Monthly · Flat
- Website — everything included$79.00
- Required software$0.00
- Sales-call fee$0.00
- Hidden add-ons$0.00
- Surprise upcharges$0.00
Total
$79.00
✓ Same number every month. Forever.
One line item versus a stack. That's the whole pitch.
27
Pages, fully built
if you use every slot
$79
Flat monthly
no tiers, no sales call
0
Required software
keep or drop HCP
20+
Trades served
home service only
3
Design revisions
on the homepage
A little history
This is Housecall Pro's second swing at websites
Before we get into what Housecall Pro offers today, it's worth knowing what they used to offer, because it changes how you should read the current product. This is round two for them, not round one.
The original Housecall Pro Website Builder was a self-service tool. You logged into the platform, worked through a template, and had a site up in under ten minutes. It was pitched as free for the first year and thousands of contractors used it. For a small operator who just needed a phone number and a booking button online, it did the job.
Then Housecall Pro pulled the plug. Their own help center says it plainly now: they are no longer offering new subscriptions to the legacy Website Builder. Existing sites still work for the moment, but new customers can't touch it. The self-service builder is done.
What replaced it is a completely different animal. The new product is called "Websites by Housecall Pro" and it's a done-for-you service, not a builder. You fill out a questionnaire, their team builds the site, and the pricing is quote-only across 1-page, 5-page, and 15-page tiers on top of the required $59 to $329 a month software subscription. Same brand, totally different model.
Why does that matter to you? A few reasons. First, if you're comparing today's offer to what you remember or what a buddy told you, you're comparing two different products. Second, the fact that they killed the original builder tells you where their priority is, and it isn't the website. It's the software subscription. The website is the front door that funnels people into scheduling, dispatch, and payments. That's a fine business model, it's just not the same thing as hiring somebody whose whole job is your website ranking on Google.
My $79 a month offer is the opposite trade-off. I don't sell field service software. I sell websites for contractors, on purpose, only for contractors. That's the entire product. No platform to feed, no upsell path to protect. If Housecall Pro someday launches version three of their website offer, that's fine, mine will still be $79 a month and still built for the trades.
Why $79 works
The same build I used to sell for $3,500 up front
A few years ago this exact website structure would have been a $2,000 to $3,500 one-time project. Same page count, same SEO foundation, same conversion focus. Two things changed to make $79 a month possible.
One customer, one playbook
This is productized for the home service business owner. Roofer, plumber, HVAC, electrician, pest, garage door. The page structure and SEO framework don't get reinvented every project. That focus is where the savings come from, not from cutting quality.
Subscription math instead of one-time math
Instead of collecting the full build cost in month one, we spread it across the life of the account. That only works if I keep clients happy for years. My incentives and your incentives line up on purpose.
This isn't a generic small-business website. It's built for the trades. Only the trades.
I don't do sites for dentists, boutique shops, life coaches, or law firms. Every hour I've spent on this has gone into one thing: figuring out how homeowners actually search for contractors and how Google decides which local trade shows up first. That focus is the whole reason I can hand you a real 27-page SEO-first website for $79 a month and still sleep at night.
Home service is a completely different beast from every other kind of small business site. The buyer is stressed, sometimes in an emergency, comparing three companies in ten minutes, checking reviews mid-scroll, and calling whoever looks the most trustworthy first. Service pages need to answer real questions. Location pages need to prove you actually work in that city. Trust bars, license and insurance callouts, response-time promises, financing, and after-hours phone handling all matter. Generic website builders don't know any of that.
One lane. Deep.
service
trades
Every page, every schema, every FAQ tuned to how homeowners search for contractors. Not chiropractors. Not SaaS. Not dropshippers.
If your trade isn't home service, I'll tell you straight up and pass.
Plumbers
Water heater repair, drain, slab leak, repipe, emergency.
HVAC
AC repair, install, tune-up, heat pump, ductless, seasonal demand.
Roofers
Repair, replacement, storm, insurance claims, city and metro pages.
Electricians
Panel upgrade, EV charger, smart home, generator, service calls.
Restoration
Water damage, fire, mold, 24/7 emergency, insurance work.
Pest Control
General, termite, rodent, mosquito, recurring service plans.
Garage Door
Repair, spring, opener, install, same-day service pages.
Handyman
Small repairs, installs, honey-do lists, hourly and project work.
Landscaping & Lawn
Mowing, cleanups, sod, irrigation, hardscape, seasonal service.
Painters
Interior, exterior, cabinet refinishing, HOA and repaint work.
Pool Service
Weekly maintenance, equipment repair, resurfacing, green pool cleanup.
Cleaning Services
House cleaning, move-out, post-construction, recurring plans.
Locksmith
Residential, automotive, rekey, smart locks, 24/7 lockouts.
Fencing & Decks
Wood, vinyl, chain link, deck build and repair, gate installs.
Appliance Repair
Fridge, washer, dryer, oven, dishwasher, same-day service.
Solar & EV
Solar install, battery backup, EV chargers, service and monitoring.
Tree Service
Removal, trimming, stump grinding, emergency storm work.
Gutter & Window
Gutter install, guards, window cleaning, pressure washing, soft wash.
Moving & Junk
Local moves, junk removal, hauling, estate cleanouts, dumpster.
And more
Chimney, septic, foundation, waterproofing, insulation, flooring.
The honest disclaimer
Not in the trades? This offer isn't for you.
I'd rather turn away a project than build something outside my lane. If you're a restaurant, a chiropractor, a SaaS company, or an e-commerce shop, there are great people who focus on your world. This $79 a month site is only tuned for home service. If your business is on the trade list above (or something adjacent like drain, septic, appliance, chimney, tree service, fencing, painting, or pressure washing), we're a fit and we should talk.
Web design for the trades
One website designer. Every home service trade.
If you searched plumbing web design, HVAC web design, roofing web design, electrician web design, or website designer for contractors and landed here, you're in the right spot. Same $79 a month flat, same SEO-first build, tuned page-by-page for the trade you actually work in.
Same offer whether you call it web design, website design, a website builder, or hiring a website designer. The Housecall Pro Website Builder locks you into their platform. My $79/mo plan is a real custom home service website that ranks, converts, and doesn't require a software subscription to keep it online.
What's baked in
SEO and CRO aren't upsells. They are the product.
On-page SEO on every page
Every page targets a keyword and city. Titles, headings, schema, internal links, and content structure are handled the way Google actually rewards home service sites.
Conversion rate optimization
Phone number where it belongs. Sticky CTA on mobile. Trust bar with license, insurance, and reviews. Forms that don't ask for a novel. The goal is booked jobs, not pretty pixels.
Home service specific
Service page structure, location page structure, review integration, and FAQ patterns all tuned for the trades. This isn't a generic template with your logo on it.
Real page structure
Homepage, about, contact, privacy, accessibility, up to 12 service pages, up to 10 location pages. That's a serious 27-page site if you use every slot.
Buyout option any time
The site stays with me on the $79 monthly plan, but if you ever want it outright, there's a one-time buyout. Contact me for the number. Housecall Pro doesn't offer that at all.
Locked design after approval
Up to 3 revisions on the homepage design. Once approved, the design is locked so we can build and launch fast. Endless redesign is how projects die.
Dispatch board
Who I'll roll a truck for. Who I won't.
I'd rather turn a job away than take one I can't win. Here's how I qualify every website inquiry before we get on a call.
Roofing · 8 cities
Great fitA home service business (roofer, plumber, HVAC, electrician, pest, garage, drain, restoration).
Plumbing · 1 metro
Great fitTired of paying for a website that doesn't rank or convert.
HVAC · HCP user
Great fitAlready on Housecall Pro for scheduling and want a real website in front of it.
Electrician · multi-city
Great fitServing multiple cities and needs location pages to compete in each one.
Pest control · new brand
Great fitWilling to send your logo and branding up front so we can move fast.
Endless redesigner
PassWants unlimited design revisions and constant redesigns.
Not home service
PassIsn't in the trades (this is a productized offer for home service only).
Enterprise / 100+ pages
PassNeeds a 100-page enterprise site with custom apps and deep integrations.
Price-only shopper
PassOnly cares about the cheapest possible option regardless of results.
Not sure which side you're on?
Ask me straight upStraight answers
The questions I keep getting asked
$79 a month. No sales call to find out the number.
Send over your business name, service area, trade, and current site. I'll tell you honestly whether this is the right fit and what your first 30 days would look like.
Housecall Pro pricing referenced from their public site and independent reviews as of 2026. Housecall Pro is a trademark of its respective owner. This page is an independent comparison and is not affiliated with Housecall Pro.