Local SEO, AEO & Web — Straight from the Trenches
Real playbooks, case studies, and tactics that move the needle for home service brands. These posts come from hands-on work, not theory.
12 of the Best Google Doodles, Then and Now
The 2009 list of best Google Doodles, plus 8 modern picks that raised the bar. And what doodles can teach you about branding in 2026.
The Single Most Important Aspect to Rankings
In 2012 it was deep links to inner pages. In 2026 it's topical authority across every URL that matters. Same idea, bigger stakes.
Don't Mistake Your Crappy Links for Negative SEO
Most negative SEO panic is just old spammy backlinks finally catching up. How to tell the difference in 2026 and what to actually do about it.
The Best Online Reputation Management Tools
The 2012 list, rebuilt for 2026. Brand24, Mention, Birdeye, Podium, Brandwatch, and the AI answer monitoring nobody was doing back then.
Online Reputation Management for Ripoff Report
Ripoff Report still ranks for some brand searches in 2026. How to handle a complaint, push it down, and protect your name without making it worse.
2005 Called, They Want Their SEO Back
Penguin recovery in 2012 looked like one thing. The 2026 version looks like another. Here's what bad-SEO recovery actually takes today, from anchor profiles to AI Overviews.
What Does Google Authorship Mean for SEO?
Google Authorship died in 2014, but the idea behind it never did. Here's what replaced it, why E-E-A-T and author signals still matter, and how to set them up in 2026.
Top Web Design Tools and Resources
The 2009 toolkit, rebuilt for 2026. Figma, Tailwind, modern color and font tools, AI assistants, and what's still worth keeping from the original list.
How to Make a CAPTCHA with PHP and GD
The classic PHP + GD captcha tutorial, updated for modern PHP 8, with notes on when you should actually skip a custom captcha and use something tougher.