PPC management that actually rings the phone
Google Ads, Yelp Ads, and Local Services Ads, all run by one person who knows home services. I treat your ad budget like my own money, dispute every bad LSA lead, and report in plain English. No agency layers, no padded spend, no monthly mystery report.
The three channels
Google PPC, Yelp PPC, and Google LSAs
Most home service businesses don't need all three. The right mix depends on your trade, your market, your review profile, and where you sit on the SEO curve. Here's how each channel actually works and where it fits.
Google PPC (Search Ads)
Most flexible, most controllable
Google Search Ads are the bread and butter of paid search for home services. You bid on the high-intent keywords your customers type when something is broken, and your ad shows above the map pack and the organic results. Done right, Google PPC is the fastest way to turn ad spend into booked jobs while your SEO catches up.
- Tightly themed ad groups, one trade and one intent per group
- Negative keyword work so you stop paying for tire kickers and DIY searches
- Call tracking on every campaign so you know which keyword rang the phone
- Landing pages that actually match the ad, not your homepage
Yelp PPC (Yelp Ads)
Underrated in the right markets
Yelp gets ignored by a lot of contractors, but in certain metros (especially the West Coast, the Northeast, and Florida) Yelp still drives serious phone calls in trades like plumbing, HVAC, electrical, and handyman. The key is treating it like a real channel: optimized profile, real photos, fast responses, and budget tuned to your actual close rate.
- Profile cleanup before we ever turn ads on
- Smart spend caps so Yelp doesn't quietly drain $3,000 in a weekend
- Lead-form follow-up scripts that actually convert Yelp inquiries
- Monthly review of which categories and zip codes are paying back
Google Local Services Ads (LSAs)
Pay per lead, not per click
LSAs sit at the very top of Google, above the regular Google Ads, with the Google Guaranteed badge. You only pay for leads, not clicks. For most trades that already have solid reviews and a clean Google Business Profile, LSAs are the highest-ROI paid channel available. I manage the whole thing: setup, budget, lead disputes, and bid tuning.
- Full LSA setup, verification, and Google Guaranteed application
- Aggressive lead disputing to claw back bad leads (this is where most owners leave money on the table)
- Bid mode and budget tuning based on actual close rates, not vanity metrics
- Review generation tied directly to LSA ranking
What you get
Every PPC campaign, run the same way
Real call tracking
Every campaign gets a dedicated tracking number. We listen to the calls, score the leads, and feed that back into the targeting. No more guessing which keyword booked the job.
Spend that scales with results
We start lean, prove the channel, then scale budget where the math works. I won't talk you into spending $10K a month on Yelp just because someone wrote it on a deck.
Lead disputes done weekly
On LSAs especially, disputing bad leads is where you get your real cost per booked job down. Most agencies don't bother. I do it every week without you asking.
Honest, simple reporting
One page. Spend, calls, booked jobs, cost per booked job, by channel. No 40-page PDF that buries the fact nothing moved.
Frequently asked
PPC questions I get most
Want a free audit of your current ad spend?
Send me your business name, city, trade, and what you're spending today. I'll come back with where the leaks are and what to do first. Usually within 2-3 hours.